DTC consumer brand ($20M+ revenue): 6-year full operating record

6 years of SOPs, operator email, 100K order-linked support tickets, 100 code repos, ads and 524K orders

The full six-year operating record of a direct-to-consumer brand that grew from launch to $20M+ revenue: ~1.27 TB of shared-drive files (SOPs, financial models, P&Ls, budgets, product and creative briefs, supplier and agency documents, decks, ad creative and product media), ~30 GB of operator email with suppliers, manufacturers, 3PLs, agencies and retailers, knowledge-base wikis, ~100K support tickets linked to orders, email/SMS campaigns and A/B tests, paid-ads history, ~524K order and subscription records, and ~100 code repositories.

What's inside

~1.4 TB; ~20K documents; ~100K support tickets; ~524K order/subscription records; ~100 repos

• ~524K order and subscription records with full cohort history
• ~100K customer support tickets linked directly to orders
• Operator email with suppliers, manufacturers, and 3PLs (~30 GB)
• SOPs, financial models, monthly P&Ls, and budgets
• Email/SMS campaigns, A/B tests, and paid-acquisition history
• ~100 code repositories and ~1.27 TB of product & creative files

Systems & tools included

Delivery & format

Formats

Parquet, CSV, MBOX, Git, PDF / XLSX

Delivery

Cloud bucket (S3)

Total size

1–10 TB (1.4 TB)

Time span

2020–2026 (6 years)

Origin

First-party company records

Sample

Available under NDA